In today’s digital age, your website is your digital storefront. You merely have seconds to make an impression, communicate what you offer, and make it clear to your client whether you can help solve their problem. Today, we’re going to talk about three common mistakes that make ideal clients close their tab on your site, even when you offer the exact solution they’ve been looking for.
The good news is, with a few adjustments, you can have more potential clients scrolling your site longer, seeing why you’re the perfect service provider for them, and taking the next step to work with you! Let’s dive in.
Remember, this is not just about your services, this is about what your services will do for your client. How will they feel during or after working with you? What will they have achieved or be able to achieve? When I say “Before-and-After,” I don’t mean there has to be some huge, magical, life change for your client, but there is a transformation. Even if you think it’s small, it’s still impactful and that’s what you need to make clear on your website.
So how do you do that? Here are a few ways:
The grocery store gives out samples to give you a taste of what you could have, right? Next thing you know, you’re walking out with a pack of tiny barbeque sausages that you didn’t know you’d love, but are SO happy you bought! This is the same principle, give your site visitors those “samples” too. Once your client better understands what awaits them on the other side of working with you, they’re much more likely to become a paying client.
The world moves fast and digital content is more abundant than ever. No matter what you do, most people won’t spend a ton of time on your website. Still, we want to make that visit worth their while! You want to give your potential clients the info they need FAST.
So what’s the best way to do that? Have clear, organized, skimmable content! That means:
This all comes back to providing great service to the client. It starts at the very beginning with making it as easy as possible for people to learn about what you do. Writing a novel about your services and why you’re the best at what you do does not serve your clients. But having concise, useful information about what your offer includes and how it benefits the lucky people that get to work with you? That’s the gamechanger.
Repeat after me: saying something once is not enough. This is especially important when it comes to Calls to Action. Now that your website demonstrates what your client can get from working with you and you’ve made your site content easily digestible, it’s time for them to take the next step. Should they book a call with you? Get on your email list? Buy a product? If so, make sure that is on multiple buttons per page.
You’re not overdoing it! Again, many people will be accessing your website on a phone, so they’ll need multiple chances and reminders. Get that “Book a Call” button in multiple places, or consider having it stick in your navigation header for constant easy access. If you want to grow your email list, offer your opt-in freebie on multiple pages where people have a chance to see it more than once.
Repetition is the name of the game. Think of it as a convenience. Once your site visitor has gotten the information they need to feel ready to take action with you, you want to make it super easy to do. You don’t want the client to have to search long for what to do next.
For your website to convert more sales, you need to help your potential clients envision their amazing experience of working with you, make it super easy for them to learn about what you offer plus how it benefits them, and give them tons of chances to take action on connecting with you.
If you want a gorgeous site that’s already built with all of these strategies in mind, be sure to check out our website templates. With our templates, you can have an optimized site up and running FAST, just customize with your content and brand style then you’re good to go in no time.
Have you struggled with any of these website mistakes? Don’t worry, you wouldn’t be the first and you certainly won’t be the last. Which update are you going to tackle first?